FAX. You hear the word and in all likelihood think of big old clunky machines that were common in offices decades ago before we had the luxury of email, SMS, and other digital forms of fast [...]

With so much contemporary focus on digital marketing, it can be easy to overlook direct mail and traditional post as a feasible marketing activity in the modern world. Yet direct mail offers many [...]

Just as with any other marketing medium, there are some very common email marketing mistakes that business owners make and which can be incredibly detrimental to their brand. Here are seven of [...]

Direct mail is considered a more traditional form of marketing and many people suspect as such that it is old fashioned and even passé. This is simply not true! Direct mail marketing has its [...]

SMS marketing isn’t just a great thing for for-profit companies. It can also be incredibly beneficial to sporting clubs, fitness and health clubs, community groups, and other such organisations. [...]

A huge part of successful marketing is building brand awareness in the consumer’s mind. What is brand awareness? It is simply the familiarity with the image and the attributes of a particular [...]

SMS has a 98% open rate and 90% of messages are opened within the first 3 minutes, according to Greg Murphy, Salesforce Mobile Product Manager BUT here’s two other reasons you should have [...]

Being able to reach out to your customers and clients and maintain strong communication is vital for any business. This is where ClickSend excels: in providing communication through the channels [...]

From a business perspective, the use of SMS as a marketing tool offers a simple, cost-effective way to reach a large number of customers in a short time frame. The advantage of SMS is that it is [...]

Using SMS marketing for your business can enhance the experience your customers have with your brand and add value to your business overall. When your customers have a positive brand experience, [...]