Making the move: a simple guide to migrating email: How to prepare, choose a new platform, and switch over without a hitch.
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Ready to find your email a new home? We're going all in on SMS and messaging to focus on what we do best – which means saying goodbye to our email product. We know a change like this can feel a bit overwhelming, but don't stress: we're here to support you through the transition. Here’s everything you need to consider to make the move a smooth one, from backing up your data to choosing your new platform.
1. Export your data
First things first, get a copy of all the data you'll want to bring over with you. While your account is still active, export:
Your contacts and lists – including any segments or tags you've built up
Email templates – so you're not rebuilding designs from scratch
Your unsubscribe lists – carrying these across keeps you compliant and protects your sender reputation, so you don't accidentally email people who've opted out
Sending history or reports – if you rely on past performance data, export it now while you can access it
Keep these files somewhere safe. Even if you're not migrating straight away, having your data backed up means you won't be scrambling to retrieve it once the product closes.
2. Make a note of your sender details
These are easy to forget and a pain to recover later. Before the product closes, jot down:
Your verified sender addresses and domains – the addresses and domains you've confirmed you can send from. You'll need to verify these again on your new platform. Find these in your ClickSend account settings.
Dedicated IP addresses, if you have them – not everyone will have these. If you do, they'll be shown in your account or email settings; if you're not sure, your account manager or support can confirm.
Your authentication records (SPF, DKIM and DMARC) – these live in your domain's DNS settings rather than in ClickSend itself. You (or whoever manages your domain) set these up when you verified your domain, so that's where to find them. Your new platform will give you its own records to add when you're ready.
If you're not sure where to find any of this, your IT person or whoever manages your domain will know – it's worth a quick chat with them before you move.
3. Choose your new platform
Migrating platforms can be a great opportunity to take stock of what you actually need, and where you want your email marketing to go next. A few things worth considering:
Deliverability – the whole point of email is people actually receiving it. Look for a provider that backs it up with things like an uptime SLA and built-in list validation, so you know your messages are landing.
The features you'll use – automation, segmentation, A/B testing, a good template builder. Be realistic about what you'll genuinely use versus what just sounds good.
Pricing that fits how you send – some platforms charge per email, others run a subscription model. Pick the one that matches your sending pattern so you're not overpaying.
Migration support – a provider that helps you move in, rather than leaving you to figure it out, will save you hours.
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Our recommendation: Mailjet
We recommend Mailjet, a world-class email platform and fellow member of the Sinch family. Just like SMS is our thing, email is theirs – it's purpose-built for marketing and transactional email, with sophisticated segmentation and automation, A/B testing, an intuitive drag-and-drop builder, and enterprise-grade deliverability.
They've also built a dedicated migration page to make moving across as simple as possible.
4. Set up and test before you switch
Once your new platform's ready, don't move everything across at once. Keep sending from ClickSend while you test the new setup, so you've got a working fallback right up until the product closes.
Set up your domain authentication (SPF, DKIM, DMARC) on the new platform and confirm it's verified
Import your contacts and templates
Send yourself test emails to check everything renders and lands properly
If you've got automations or transactional emails (order confirmations, receipts and the like), test those carefully – they're the ones customers notice immediately if something breaks.
5. Make the switch
When you've tested everything and you're confident it's all working, you're ready to move across for good. Point your sending to the new platform, and you're done.
Try not to leave this until the last minute. Our email product closes in early 2027, so aim to have everything moved well before then – that way your email keeps running without a gap, and you're not racing a deadline if something needs a second look.
Thinking beyond email? Consider SMS
While you're rethinking your setup, it's worth asking whether you need email for everything you're currently using it for. For a lot of messages – appointment reminders, order updates, confirmations, alerts – SMS does the job better, and for some businesses it can replace email altogether.
It gets seen – SMS open rates sit around 98%, compared to roughly 20% for email, and most texts are read within 90 seconds.
It's built for quick, two-way moments – reminders, confirmations, delivery updates. And with us, inbound replies are free.
It works alongside email too – if you've got richer, designed messages to send as well, the two pair naturally. But for time-sensitive stuff, SMS often stands on its own.
Since SMS is what we do best, we'd love to help you make it part of your mix – or the whole thing.