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SMS Marketing versus Transactional SMS

SMS Marketing versus Transactional SMS

It’s important to understand the difference between marketing and transactional messaging. When you send business SMS marketing, compliance with local law is largely dictated by whether your messages are for marketing or transactional purposes.

How to Use Location-Based SMS Advertising

How to Use Location-Based SMS Advertising

If you have a physical location that you’re selling a product or service from then location-based marketing and advertising are essential. SMS is a perfect cost-effective channel to reach people where they are. This article offers five methods of using location-based advertising using text messages.