Let’s not sugar coat it, you hate text message spam. And so do we. The average American hates it too — 76% of American adults have been irritated or frustrated by unsolicited text messages.
As a business, it’s important to understand and follow the rules. If you don’t, hefty fines and penalties could come your way – not to mention costly damage to your reputation. Because, you want to have loyal customers and brand trust, right?
Right.
So, how do you cook up a successful text messaging campaign?
In this article, we’ll give you all the ingredients to help you to make sure your messages aren’t spam.
Think of it like your SMS compliance recipe — without any ham in a can.
In this article you’ll find:
- What’s a spam text message?
- an overview of general Spam rules
- 200+ spam trigger words to avoid
Just so you know, we can’t give legal advice: This blog contains general information. The contents of this blog do not constitute legal advice, are not intended to be legal advice, and should not be relied on as such. It’s important to seek your own legal advice about text messaging rules and regulations.
Read more: Other common SMS mistakes (and how to avoid them).
What’s a spam text message?
Spam is unsolicited electronic marketing communication.
Spam can be sent via email, chat apps or text messaging. In this article, we’ll focus on SMS spam.
Defining text messaging spam
SMS spam is an unsolicited marketing text message. Basically, it’s a message you didn’t ask for or consent to receiving that advertises goods or services.
An SMS won’t be considered spam if it is an appointment or payment reminder, is about a service used by the customer or doesn’t contain an advertisement. These are considered transactional messages, see the difference between transactional and marketing SMS.
Sometimes it’s hard to tell the difference between spam and a scam – learn more about scams here.
Why businesses need to understand spam laws
If your business is sending marketing text messages to customers, understanding the spam laws is very important. And, could save you big-time.
It’s not all doom and gloom – SMS compliance isn’t hard, and we can help. Read on to find out how to send compliant messages.
Spam rules and tips
If you’re ready to create an SMS campaign, here is some information to help you stay compliant.
The rules
- Check the regulations for different countries
Each country has different legislation and policies for spam so you should always check what applies in the countries you are sending from and to.
- Get consent
Before you send text messages to your audience, you must get their consent, and although this can be express or implied in some places, we recommend you aim to get express consent and keep records of customer consent. Learn about SMS opt-ins: what you need to know about messaging and consent.
You can also ask your SMS provider for help. Our support team is online 24/7 and are always happy to answer questions.
- Make yourself known
It’s best practice (and in most places it’s a legal requirement) to make yourself known when sending marketing SMS to customers.
This could be as simple as including your business name in the actual text message or by using an eligible alpha tag that literally spells out your business name so that you’re instantly recognisable.
- Allow for people to opt-out
If you’re planning on sending marketing or promotional messages, you must give customers an opportunity to opt-out without any fee.
Your message should include instructions on how to unsubscribe. A common way to do this is to add ‘reply STOP to opt-out’ to your marketing messages. Once someone asks to opt-out, you must take them off your contact list or you can risk penalties.
At ClickSend, we give our customers a helping hand by managing opt-outs for marketing messages for free. It’s just one way we help you to stay compliant.
Tips
- Avoid pre-checked boxes
If you’re offering an opt-in form on your website, make sure the customer has to physically check the consent box to opt in. We call this an active opt in.
- Limit special characters
Special characters are symbols like $$$, *** or !!!!.
Try to limit your use of these characters, just like all caps these characters can create urgency or FOMO. If you do want to use special characters, that’s ok — just limit it to one at a time.
- Send varied, personalised messages
Many spam messages are repetitive, you’ll often get the same message over and over again. So, it makes sense that sending the same message to the same group of people can trigger spam filters.
You can combat this by personalising messages with customer names and other customer information.
250+ common SMS spam words
Keep these words in mind when writing your texts. They may only trigger spam filters when used in certain situations.
Discounts and offers
- Free access
- Free consultation
- Free gift
- Free hosting
- Free info
- Free investment
- Free membership
- Free money
- Free preview
- Free quote
- Free trial
- Free $$$
- Best price
- Save up to
- Billions
- Cash
- Big buck
- Cheap
- Cash bonus
- $$$
- Pure profit
- Save big money
Urgency and call to action
- Click here
- Buy now
- Guaranteed
- Must-have
- Limited quantity
- Act fast
- Quick
- Now or never
- Act immediately
- Save now
- One-time offer
- Time-limited
- Take action
- This won’t last
- Urgent
- What are you waiting for?
- While supplies last
- Once in a lifetime
- One time
- Act now
- Apply now
- Call now
- Get it now
- Do it today
- Limited time
- Don’t delete
- 4U
- You have been selected
- Get in touch now
Financial opportunities
- Instant cash
- Make money
- Earn
- Extra income
- Work from home
- Financial freedom
- Make thousands
- Additional income
- Be your own boss
- Consolidate debt
- Double your cash
- Refinance home
- Double your income
- Earn extra cash
- Earn money
- Extra cash
- Eliminate bad credit
- Expect to earn
- Fast cash
- Full refund
- Get out of debt
- Get paid
- Make money
- Million dollars
- Pennies a day
Lotteries and prizes
- Lottery
- Jackpot
- Cash prize
- Win big
- Win
Scarcity and Urgency
- Hurry
- Only a few left
- Act quickly
- Limited availability
- Don’t miss out
- Almost gone
- While supplies last
- Time-sensitive
- Running out
- Quick response
- Fast-selling
- Popular demand
- Exclusive stock
- Act immediately
- Immediate delivery
- Almost sold out
- First come, first served
Savings and Value
- Mega savings
- Unbelievable savings
- Best value ever
- Tremendous value
- Massive discount
- Unmatched value
- Tremendous savings
- Unbelievable value
- Insane savings
- Huge value
- Unmatched savings
- Tremendous discount
- Amazing value
Exclusivity and VIP
- VIP access
- Exclusive VIP offer
- Members-only
- Elite access
- Exclusive membership
- Invitation-only
- Premium offer
- Limited VIP slots
- Exclusive privileges
Building trust
- Trusted
- Reliable
- Authentic
- Proven
- Verified
- Certified
- Guaranteed quality
- Reputable
- Industry-leading
- Endorsed
- Accredited
Tricky wording
- No catch
- No cost
- No credit check
- No fees
- No gimmick
- No hidden fees
- No interest
- No investment
- No obligation
- No purchase necessary
- No questions asked
- No strings attached
- Not junk
- This isn’t junk
- Not spam
- This isn’t spam
- See for yourself
- We hate spam
- Cancel any time
- No BS
General spam words
- Top
- Increase sales
- Increase traffic
- Sample
- Avoid bankruptcy
- Become a member
- Click below
- Click here
- Information you requested
- Important information regarding
- Auto email remover
- Please read
- Bulk email
- Direct email
- Check or money order
- Congratulations
- Confidentiality
- Dear friend
- Buy direct
- Direct marketing
- Internet marketing
- Multi-level marketing
- Meet singles
- Mass email / SMS
- Obligation
- Passwords
- Requires initial investment
- Social security number
- Undisclosed
- Unsecured credit
- Unsolicited
- Unsecured debt
- Accept credit cards
- All new
- Ad
- As seen on
- Beneficiary
- Billing
- Cards accepted
- Credit card offers
- Claims
- Debt
- Compare rates
- In accordance with laws
- Loans
- Luxury
- Marketing Solution
- Online marketing
- Mortgage rates
- Name brand
- Message contains
- Opt-in
- Pre-approved
- Quote
- Removal
- Reserves the right
- Score
- Search engine
- Sent in compliance
- Subject to…
- Terms and conditions
- Trial
- Warranty
- Web traffic
- Work from home
- XXX
Miracles
- Removes wrinkles
- Reverse aging
- You will not believe your eyes
- Bargain
- Guaranteed
- Miracle
- Risk-free
- Instant
- Cures
- Certified
- Fantastic
- $$$
- Cure baldness
- #1
- 100% more
- 100% free
- 100% satisfied
- Incredible deal
- Promise
- Satisfaction guaranteed
- Exclusive deal
- Winning
- You are a winner
- Lifetime
- Lose weight
- Weight loss
- Valium
- Viagra
- Vicodin
- Human growth hormone
- Xanax
- Reinvent yourself
- Unlimited
- Join millions
Deep dive into spam regulations
You can find out more about rules, regulations and compliance at the legal section of our website. Happy and safe sending.
