Just like that, the year has flown by (again). Now more than ever is a great time to send a message to your loyal customers thanking them for their support throughout the year.

Or you might want to offer a deal or promotion to encourage more traffic, footfall, or patronage to your business in the low season.

We put together a few SMS templates for you to send to your customers this New Year. We hope you find them helpful.

SMS templates for New Year wishes

Send a message to your customers to wish them well in the new year and thank them for supporting your business.

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Happy new year (First name)! Thank you for being a loyal customer; we look forward to serving you in the new year. [Company]
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Wishing you and your family peace, happiness and health for the new year. Happy New Year! [Company]
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From all of us at [Company], it has been a pleasure to serve you this year. Wishing you a very happy new year!
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[Company]: Wishing you a very happy, healthy new year (first name). Thanks for your support, and we hope to continue to help you in the new year.
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Phew, what a year. We’re glad it’s over. Thanks for sticking with us this year! We hope next year brings you good health and happiness.

New Year promotional SMS templates

Typically the first two months of the year can be quiet for businesses, but that doesn’t mean you have to be quiet too.

Maximise the post-Christmas sale momentum with SMS to boost sales in what is often the least profitable time of year. Here are some templates used by retailers, gyms, eCommerce stores, restaurants, hotels and all industries.

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[Company]: New year, new wardrobe! Be first to shop our new collection – first in best dressed (literally!). Show this message in-store for 10% off. Opt-out reply stop.
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[Company]: (First name), is getting fit one of your new year’s resolutions? Check out our membership options and PT packages to meet your fitness goals. [Link]. Opt-out reply stop.
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[Company]: Happy new year! Out with the old, in with the new – shop our new year stock and get 20% off. Hurry, the stock is limited – order now at [link]. Opt-out reply stop.
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[Company]: Happy new year! Dine in this month and get a free dessert with every main meal. Simply show this message to your waiter. Book your table at [Link]. Opt-out reply stop.
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Hey (First name). Did this year leave you feeling exhausted? Let someone else do the cleaning – book a staycation at [Company] at the best rates ever. Lock your date in now: [Link]. Opt-out reply stop.
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[Company]: thanks for supporting us this year (First name)! We really appreciate your support. That’s why we would love to offer you [discount] on your next purchase. Click to redeem: [Link]. Opt-out reply stop.
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[Company]: Hi (First name), thanks for being a loyal customer in what has been a crazy year! Here’s a gift from us: [Link]. Opt-out reply STOP.

Ready to start sending SMS?

We hope these templates gave you a bit of inspiration for your communications coming into the new year.

If you are still stuck with SMS ideas, why not reach out to one of our stellar customer support team members? You can start a chat anytime (they’re online 24/7!) simply by clicking the button in the bottom right corner of this screen.

Ready to go? Great — sign up and start sending SMS campaigns today.