Modern product and service promotion can be affected via a large array of channels, and as such, marketers are spoiled for choice with options including direct mail, SMS, email marketing, print [...]

For success in a direct mail marketing campaign, it’s recommended to follow proven processes which incorporate your target audience, your business goals, and specific campaign components. These [...]

Following on from last week’s article, where we provided a basic overview on customer acquisition, now we aim to take a more in-depth look at strategies for customer acquisition and how it can be [...]

Customer acquisition is a key to running a successful marketing campaign – without opt-in consumers who are willing to receive your marketing messages and material, all of your efforts will be [...]

Direct mail has a crucial place alongside digital marketing strategies in the modern world. The secret to success in direct mail marketing is to, from the outset, make your material stand out [...]

Today we will look at a few examples of how retailers have made mobile marketing work for them. Consumers are almost guaranteed to be attached to their mobile phones, with the vast majority of [...]

The whole point of any marketing activity is to build brand awareness and encourage consumers to choose your brand to fulfil their needs. Email marketing can be a very effective way to build [...]

You’ve heard that SMS or text message marketing is a big thing and is growing at a rapid rate. You also suspect that it could be a great thing to implement for your business marketing strategy. [...]

With the current constant changes within the digital landscape and the exponential growth of marketing via SMS, email, social media, and other digital forms, many business owners might question [...]

Further to our last post relating to current mobile marketing trends, here are some more trending features which innovative and savvy mobile marketers need to be aware of in the coming [...]