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FAX. You hear the word and in all likelihood think of big old clunky machines that were common in offices decades ago before we had the luxury of email, SMS, and other digital forms of fast [...]

With so much contemporary focus on digital marketing, it can be easy to overlook direct mail and traditional post as a feasible marketing activity in the modern world. Yet direct mail offers many [...]

Just as with any other marketing medium, there are some very common email marketing mistakes that business owners make and which can be incredibly detrimental to their brand. Here are seven of [...]

Direct mail is considered a more traditional form of marketing and many people suspect as such that it is old fashioned and even passé. This is simply not true! Direct mail marketing has its [...]

SMS marketing isn’t just a great thing for for-profit companies. It can also be incredibly beneficial to sporting clubs, fitness and health clubs, community groups, and other such organisations. [...]

A huge part of successful marketing is building brand awareness in the consumer’s mind. What is brand awareness? It is simply the familiarity with the image and the attributes of a particular [...]

Being able to reach out to your customers and clients and maintain strong communication is vital for any business. This is where ClickSend excels: in providing communication through the channels [...]

From a business perspective, the use of SMS as a marketing tool offers a simple, cost-effective way to reach a large number of customers in a short time frame. The advantage of SMS is that it is [...]

Using SMS marketing for your business can enhance the experience your customers have with your brand and add value to your business overall. When your customers have a positive brand experience, [...]

A comprehensive digital marketing strategy will incorporate email marketing in the form of an email newsletter. An email newsletter will give you a simple way to keep in touch with your customers [...]

The “back-to-school” season is upon us – in just a few weeks’ time a new school year will commence. This means a lot of back-to-school shopping needs to be done. Back-to-School is second only to [...]

If you are creating a marketing strategy for a nightclub or bar, you need to make sure it reflects the target audience (patrons) and the establishment itself – fun, dynamic, and buzzing with [...]

As a business or other organisation, you need to send out large volumes of SMS messages. It can be tempting to go for the cheapest service provider to achieve this, in order to stretch and make [...]

  Building a strong, targeted email contact list is a big step in marketing success for your business or organisation. But once you have a list, what should you actually send your [...]

Magic Words for Marketing When you send marketing messages, whether it’s by direct mail, email, or SMS, you need to understand the great influence that language and words can have on consumers. [...]

No matter whether your marketing focus is on SMS, email, or direct mail, being concise is a key to success and better rates of conversion.   It goes without saying that SMS marketing [...]

Even the most successful SMS marketing campaign can become tired and lacklustre over time. For this reason, it’s recommended that you periodically revamp your approach to your SMS campaign and [...]

Following on from last week’s article, where we provided a basic overview on customer acquisition, now we aim to take a more in-depth look at strategies for customer acquisition and how it can be [...]

You’ve heard that SMS or text message marketing is a big thing and is growing at a rapid rate. You also suspect that it could be a great thing to implement for your business marketing strategy. [...]

SMS marketing is becoming more and more popular amongst business owners, particularly small and medium business owners, and it represents the most effective direct marketing method. More than 97% [...]