Digital marketing is an umbrella term that refers to marketing activities that use digital technology; it includes internet marketing, email marketing, SMS marketing, and display advertising. With digital marketing, brands…
Why Use SMS Coupons?
The rate of redemption of mobile SMS coupons is increasing at a rapid rate, and this illustrates the fact that mobile coupons are being embraced by consumers and that they…
SMS Marketing: Some Unique Examples
The success or failure of any SMS marketing campaign relies on its ability to capture the attention of the target audience; its innovation and its appeal. As a marketer or…
Choosing your SMS Marketing Partner
Functionality for mobile marketing is crucial for successful conduction of business and finding the right SMS marketing partner is an important first step. How do you choose the right mobile…
How Can an SMS Loyalty Program Bring Customers to your Door?
Loyalty programs are currently enjoying a real buzz amongst consumers. The concept that one is rewarded in some way for shopping in a particular store is very appealing, and gives…