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Marketing, whether it is via direct mail, email, SMS, or via other digital forms such as social media, is crucial for optimal business success. But one might ask, why does marketing even matter? [...]

Even the most successful SMS marketing campaign can become tired and lacklustre over time. For this reason, it’s recommended that you periodically revamp your approach to your SMS campaign and [...]

Learning about and understanding the opinion of your customers is a very important part of running a successful business. Listening to feedback, both positive and negative, is crucial to then put [...]

Far too often, direct mail marketing efforts are for nought – direct mail pieces are simply thrown away by recipients with barely a glance. The key to direct mail marketing success is to ensure [...]

Direct mail has a crucial place alongside digital marketing strategies in the modern world. The secret to success in direct mail marketing is to, from the outset, make your material stand out [...]