Small businesses are crucial to the economy so on this year’s National Mom & Pop Business Day, we celebrate all the small businesses that make our communities great.
Why a Welcome Email Series is Better Than Just One
Get more out of your welcome email by creating a series – Kevin George explains why and how an email series is by far the most effective way to welcome your new subscribers.
Email Marketing: The Four Metrics You Need to Know
So your email marketing campaign has been delivered… what’s next? In this blog we’ll run thgrough the metrics that matter.
Transactional Email: 5 Messages Your Business Needs
ClickSend offers a premium yet affordable transactional email service which enables your business to send automated emails to your customer base. These triggered emails are reliably sent out whenever your customers complete a specified action – enabling you to set-and-forget this important aspect of your customer service.
Email and SMS Marketing – Why Branding Matters
Consumers tend to focus more on brands than the products themselves. Relevant branding is essential for any marketing campaign, including email marketing and SMS. When you extend branding to your email marketing campaign, your efforts pay off.
Email Marketing Personalisation: Relevant Statistics
Personalisation of emails is a very effective way to show your subscribers that you see them and appreciate them for who they are. Personalised emails work for your business’s bottom line too – they captivate and engage your subscribers to elicit loyalty and buying behaviour. If you need some further proof we list some great statistics as to why.
Email Events: Delivered, Bounced, Blocked, and Deferred – what do they all mean?
Email is only effective to get your message out there if your recipients are receiving, opening and engaging with your message. The first step to maximising your email reach is to understand your email events and how your numbers stack up.
A Very Short History of Email Marketing PART TWO
In case you missed it; have a read of our short history of email (part 1). Infographic: History of Email Marketing Part 2 A Short History Of Email Marketing part 2…