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Just as with any other marketing medium, there are some very common email marketing mistakes that business owners make and which can be incredibly detrimental to their brand. Here are seven of [...]

A huge part of successful marketing is building brand awareness in the consumer’s mind. What is brand awareness? It is simply the familiarity with the image and the attributes of a particular [...]

A comprehensive digital marketing strategy will incorporate email marketing in the form of an email newsletter. An email newsletter will give you a simple way to keep in touch with your customers [...]

First impressions count for a lot, so your welcome email matters enormously to the future success of your email marketing campaign. Welcome emails are usually automated, and are sent out when new [...]

Mother’s Day will be here in just a few weeks’ time. Since most people shop at the last minute, this is a perfect opportunity to take advantage of the potential benefits of a Mother’s Day email [...]

The whole point of any marketing activity is to build brand awareness and encourage consumers to choose your brand to fulfil their needs. Email marketing can be a very effective way to build [...]

Whatever your marketing broadcast method, the best results will occur if your messages are personalised to their audience. This applies even more so when you send out SMS or email marketing. When [...]

Email marketing, like its partner SMS marketing, is growing in its use and application for businesses at an exponential rate. During 2016, it has developed to a large extent and the way we use [...]

You’re about to embark on a new email marketing campaign. They key to your success lies in having a responsive email marketing list. How can you increase your rates for opt-ins? How can you [...]

Business branding is crucial to any marketing campaign. It’s also critical to note that marketing and branding are not the same thing! One great analogy to explain the difference between the two [...]

Mobile marketing is a powerful technique and part of an overall strategy for marketing success. Yet there are specific rules that need to be followed in order to make sure you, as a business [...]

Your email marketing campaign can be a labour of love if you’re passionate about your business (which you should be!). Your marketing emails take time and effort to create, and the last thing you [...]

We all make mistakes. Certainly in our personal lives, and sometimes in business, too. When this happens, how it is handled by you as a business owner or marketer will go a long way towards [...]

Digital marketing is an umbrella term that refers to marketing activities that use digital technology; it includes internet marketing, email marketing, SMS marketing, and display advertising. [...]

When it comes to email marketing, it’s all about your very valuable email list – and keeping that growing is crucial to the ongoing success of your email marketing campaign. It’s not always easy [...]

Australia is a global leader in the adoption of smartphone technology and use across all aspects of modern life. Mobile is, as such, transforming how we do business, and thanks to mobile, [...]

ClickSend now offers transactional email, a SMTP server and email marketing. Our Transactional Email API enables integration directly with business applications, websites and software. Our [...]

Marketing via email campaign works very effectively to build your business and attract or retain customers. Even though it is one of the oldest forms of digital marketing, it is still a very [...]

Whether you are running an email marketing campaign or an SMS marketing campaign, your goal is to first and foremost trigger your subscribers to positive action on your website. You achieve this [...]

It’s All in the Timing: How often should you Email Recipients? An effective email marketing campaign will incorporate an array of components, and one of the most important of these is timing. [...]