While “snail mail” may seem outdated in the era of email, there are numerous advantages to using direct mail business postcards, for example, real estate postcards. These advantages include readability, lead generation, and reaching an audience that might not be reachable via email and other digital marketing avenues.
Here we conclude our short series on the history of direct mail marketing. The 1920s and 1930s In 1926, a Book of the Month Club was launched which saw the…
With the Industrial Revolution and the evolution of bulk printing services, direct mail marketing ramped up and began to take on its current form. In the 1800s, direct mail traditionally…
All of us grew up with mail being delivered regularly to our homes’ mailboxes. It’s been in practice for generations and is referred to as direct mail. Direct mail marketing…
Online marketing is absolutely here to stay, yet direct mail marketing is anything but dead. With print forms of bulk mail and letterbox flyer distribution, you can actually leverage the…
Direct mail marketing is an effective way to reach out to your brand’s target audience and ideal prospects. But you really need to get it right from the outset. If…
Among the most effective forms of marketing, direct mail is here to stay, even in the modern and ever-evolving digital age. Even millennials appreciate direct mail and believe it is…
With so much contemporary focus on digital marketing, it can be easy to overlook direct mail and traditional post as a feasible marketing activity in the modern world. Yet direct…