We’ve looked at ClickSend’s email SMS service and how to send SMS from Outlook in previous blog entries. Today, we’re taking a closer look at how SMS can support your email marketing campaigns.
SMS marketing is a cost-effective, efficient way to reach consumers quickly and reliably. For this reason, SMS has become the most popular and fastest-growing marketing channel for many businesses. SMS has other benefits, and it can be a great tool to support your email marketing efforts. SMS and email can combine to build and engage your consumer base when used collaboratively.
How SMS Supports Email Marketing
Acquire Emails – most business owners know how web forms can be used to capture details of new subscribers. But SMS can also be invaluable for this, in the form of using virtual numbers. What is a virtual number? It is simply a mobile phone number connected to your online database. When a message is sent to your virtual number, it is captured in the database. Using a virtual number for offline email acquisition is easy: just request users send their email addresses to your virtual number via SMS. This will result in their instant subscription and will build your email database.
Update Email Details
Update Email Details – has a customer’s email bounced? Don’t delete them from your database straight away! If you can contact them via SMS, you can alert them that you’ve attempted to email them and request their current email address details. If they are interested in remaining subscribed to your business, they can reply with their email address.
Engage Subscribers through integrated campaigns
Engage Subscribers – integrated campaigns featuring email and SMS can be a compelling way to engage your target audience.
Using email and SMS together in an integrated campaign creates a unified marketing message that will deliver numerous benefits. It will increase revenue and brand loyalty and save you money whilst improving your competitive edge.
Many of your emails will go unread, but the same can’t be said for your SMS messages, with average SMS open rates of 98% across the board. A well-composed and timed SMS can drive subscribers back to their email inbox to take the action that you as a business seeks.