Black Friday SMS templates your business needs

Black Friday SMS templates your business needs

By Dominik Elias

4 min read time.

SMS guides

Black Friday lands on 27 November this year, with Cyber Monday on 30 November. That's five days of your customers shopping with their phones in their hands. 

In 2025, 70% of online Cyber Week orders were placed on mobile (Salesforce). A text is the fastest way to reach them. 

Timing matters too. In a 2026 Sinch survey, 58% of shoppers said they want to hear about BFCM deals at least a month before, and 75% expect an order confirmation within five minutes (Sinch). 

For more of the numbers, check out our Black Friday statistics for 2026. 

Below you'll find ready-to-send templates for every stage, from the first teaser to the post-sale thank you. Copy them, tweak them, send them. 

How to use these templates

Placeholders

  • Round brackets, like (First Name), pull details straight from your contact list. You can also use four custom fields, (Cust. 1) to (Cust. 4), for things like order numbers, tracking IDs or product names. 

  • Square brackets, like [Company], need you to fill them in yourself before you send. 

Keep it compliant

Text marketing rules vary by country, but these basics apply almost everywhere: 

  • Get consent first. Only send marketing texts to people who've opted in to hear from you. 

  • Make opting out easy. Every marketing text should tell people how to stop, like "Reply STOP to opt out". Honour opt-outs quickly. 

  • Say who you are. Include your business name in every message. 

  • Mind the clock. Avoid sending late at night or early in the morning in your customer's time zone. Some US states set specific quiet hours. 

  • Sending in the US? Make sure your 10DLC brand and campaign are registered before BFCM. Registration can take time, so don't leave it to November. 

Transactional messages, like order confirmations and shipping updates, don't usually need an opt-out line. 

This is general guidance, not legal advice. Check the rules in each country you send to. 

When to send

  • Late October: build your list and tease what's coming. Most shoppers want a heads-up a month out 

  • Week of 16 November: early access for VIPs and past customers 

  • Thanksgiving, 26 November: early-bird deals 

  • Black Friday, 27 November: your main launch 

  • Small Business Saturday, 28 November: shop local push 

  • Cyber Monday, 30 November: online deals and last chance 

  • December: shipping cut-offs and Christmas sales 

Transactional templates

Graphic with transactional SMS being send from a web app to a mobile handsetAccount sign-up

Online sign-up

Hi (First Name), thanks for signing up with [Company]. You'll be first to hear about our Black Friday deals.

In-store sign-up

Hey (First Name), welcome to the [Company] VIP club. We've got big things planned for Black Friday. Take a sneak peek: [Link]

Order placed

Thanks for your order, (First Name). We'll ship it within one business day and text you tracking details once it's with [Courier]. [Company] 
[Company]: Hi (First Name), your order is in. We're packing it now and will text you your tracking number as soon as it ships. 
Hi (First Name), your [Company] order #(Cust. 1) is confirmed. We'll text you when it ships.

Order shipped

Hi (First Name), your order is on its way. Your tracking number is (Cust. 1). Track it here: [Link] [Company] 
Hey (First Name), your [Company] order has shipped. Estimated delivery is (Cust. 2). Track it with [Courier] using (Cust. 1).

Out for delivery

[Company]: Hi (First Name), your parcel is out for delivery today. We hope you love your [Product].

Marketing SMS templates on a mobile handset graphic

Marketing SMS templates

Build anticipation

Hey (First Name), Black Friday is almost here. Want a sneak peek at what's coming? [Link] [Company]. Reply STOP to opt out 
Hi (First Name), as a [Company] VIP you get first look at our Black Friday deals. See them here: [Link] Reply STOP to opt out 
[Company]: Our Black Friday deals are big this year. Get sale alerts the second they drop: [Link] Reply STOP to opt out

Sign-up confirmation

[Company]: You're in, (First Name). We'll text you the moment our Black Friday deals go live. Reply STOP to opt out

Early access

[Company]: (First Name), you're on the early access list. Our Black Friday sale opens for you now, before anyone else: [Link] Reply STOP to opt out 
Hi (First Name), why wait for Friday? VIPs can shop our Black Friday deals from today. Use code [Code]: [Link] [Company]. Reply STOP to opt out

Black Friday launch

eCommerce

[Company]: Black Friday is live. Get [Discount] off sitewide, today only. Shop now: [Link] Reply STOP to opt out 
Hi (First Name), first pick of our Black Friday deals is yours. Use code [Code] for up to [Discount] off: [Link] [Company]. Reply STOP to opt out

Retail stores

[Company]: Happy Black Friday. Get [Discount] off storewide. Just show this text at the register. Ends [End date]. Reply STOP to opt out 
[Company]: The sale you've been waiting for is here. [Offer] on our most popular [Products]. Stock is limited. Reply STOP to opt out

Fashion

Graphic with shopper looking at an online fashion retailer

[Company]: (First Name), party season is coming. Get [Discount] off new arrivals in our Black Friday sale: [Link] Reply STOP to opt out 
Hi (First Name), event coming up and nothing to wear? We've got you. Shop our Black Friday sale: [Link] [Company]. Reply STOP to opt out

Hair & beauty 

[Company]: Hi (First Name), up to [Discount] off our bestsellers this Black Friday. They won't last long. Shop now: [Link] Reply STOP to opt out 
Big event coming up? Book with [Company] this Black Friday weekend and get a free treatment with your next cut or color: [Link] Reply STOP to opt out

Toys

[Company]: Not sure what to get the kids this year, (First Name)? Get [Discount] off bestselling toys this Black Friday: [Link] Reply STOP to opt out

Tech and gadgets

[Company]: Hi (First Name), tick off your gift list early. Get [Discount] off laptops, phones and more this Black Friday: [Link] Reply STOP to opt out 
Hey (First Name), still putting up with that old phone? Upgrade for less this Black Friday. See the deals: [Link] [Company]. Reply STOP to opt out

House and home

[Company]: Hi (First Name), make your place guest-ready for the holidays. [Discount] off furniture and decor this Black Friday: [Link] Reply STOP to opt out 
[Company]: Bare walls, (First Name)? Fix that with [Discount] off wall art, prints and frames. Sale ends Monday: [Link] Reply STOP to opt out

Appliances

[Company]: (First Name), time for a new fridge, dishwasher or washer? Black Friday prices plus free delivery and install: [Link] Reply STOP to opt out

Electronics and big-ticket items

[Company]: Black Friday starts now, (First Name). Get up to [Discount] off TVs, in-store and online, while stock lasts: [Link] Reply STOP to opt out

Health and fitness

[Company]: Get ahead of the holiday season. Join this Black Friday weekend and get [Discount] off your membership. Reply FIT to sign up. Reply STOP to opt out

Automotive

[Company]: Hey (First Name), is your car ready for winter? Get [Discount] off tires and servicing this Black Friday: [Link] Reply STOP to opt out

Trades and services

Hey (First Name), sink draining slow? Happens to the best of us around the holidays. Reply PLUMBER and we'll send help. [Company]. Reply STOP to opt out

Abandoned cart

Graphic showing customer walking away from a shopping trolley full of items

Hi (First Name), you left something in your cart. Finish checking out here: [Link] [Company]. Reply STOP to opt out 
Hey (First Name), we saved your cart. Your Black Friday price is still waiting: [Link] [Company]. Reply STOP to opt out 
[Company]: Left something behind? Check out in the next hour and get an extra [Discount] off your cart: [Link] Reply STOP to opt out

Check out our guide to help you convert more abandoned carts into sales.

Small Business Saturday 

[Company]: Shopping small this Saturday, (First Name)? Thanks for backing local. Here's [Discount] off in-store today only. Reply STOP to opt out

Cyber Monday 

[Company]: Missed Black Friday, (First Name)? Cyber Monday's here. Get [Discount] off online today only: [Link] Reply STOP to opt out 
Hi (First Name), our Cyber Monday deals are live. Use code [Code] for [Discount] off before midnight: [Link] [Company]. Reply STOP to opt out

Last chance 

[Company]: Final hours, (First Name). Our sale ends at midnight. Grab your [Discount] off before it's gone: [Link] Reply STOP to opt out 
[Company]: Last call. Our biggest deals of the year end tonight. Shop now: [Link] Reply STOP to opt out

MMS (picture messages)

Got a strong product shot or a bold sale graphic? Send it as an MMS. Picture messages converted 2.8x better than plain SMS during BFCM 2025.

[Image: your sale banner] [Company]: Black Friday is here, (First Name). [Discount] off everything you see here and more: [Link] Reply STOP to opt out 
[Image: bestseller photo] Our bestseller is [Discount] off for Black Friday. Grab yours before it sells out: [Link] [Company]. Reply STOP to opt out

After the sale 

Hi (First Name), we hope you love your new [Product]. Want first look at our Christmas deals? Reply PROMO for sale alerts. [Company]. Reply STOP to opt out 
[Company]: Thanks for shopping our Black Friday sale, (First Name). Our Christmas sale is next. Get first look here: [Link] Reply STOP to opt out 
Hi (First Name), loving your [Product]? Tag us on Instagram for a chance to win [Giveaway]. [Company]. Reply STOP to opt out

Shipping cut-off 

[Company]: Want it before Christmas, (First Name)? Order by [Date] for standard shipping, or [Date] for express: [Link] Reply STOP to opt out

A few final tips

  • Keep it short. A standard SMS is 160 characters. Longer messages are split into parts and may cost more. Long names or links can push you over, so test before you send.

  • Set up your keywords early. If you use reply keywords like FIT, PROMO or PLUMBER, set up the auto-replies before you send.

  • Use short links. They save characters and look cleaner.

  • Don't over-promise. Only advertise discounts and stock you can actually deliver.

Ready to send your Black Friday texts?

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