Get more out of your leads with a rock solid customer lifecycle marketing strategy. In his guest post, Josh Brown from Helpjuice explains how to keep your customer relationships healthy with customer lifecycle marketing. Full of great examples and actionable ideas, this comprehensive guide is a must read.
Email Events: Delivered, Bounced, Blocked, and Deferred – what do they all mean?
Email is only effective to get your message out there if your recipients are receiving, opening and engaging with your message. The first step to maximising your email reach is to understand your email events and how your numbers stack up.