Choosing your SMS Marketing Partner

Functionality for mobile marketing is crucial for successful conduction of business and finding the right SMS marketing partner is an important first step.

How do you choose the right mobile marketing partner and SMS provider for your business?

SMS messaging is in many cases the most cost effective solution for business owners when it comes to marketing and there is a solution to suit even the tightest budgets.

Cost is, of course, an important factor in your choice but there is much more to consider so that you can be certain that you’re finding the perfect fit for your business with the SMS service provider you choose. You need to contemplate what your SMS marketing goals are, what you expect from the SMS provider, and what different service providers offer.

Here are just some of the things to look for and questions to ask:

  • Which SMS providers have successfully worked within your industry? The right provider will understand your industry and be able to assist with your mobile marketing strategy.
  • Ensure it is easy for you to track your results for analysis of your campaign. Not all SMS service providers are equal when it comes to providing comprehensive data tracking options. Reporting should be clear and concise.
  • Does the company offer a trial period?
  • Will there be a specific point of contact for you to liaise with?
  • Does the company strictly adhere to SMS best practices?
  • Does the SMS service partner with ALL mobile carriers?
  • Is the technology of the highest standards? Does it meet your current and projected marketing needs?
  • What is the hardware used by the company? Does the server have the capacity to handle your current and projected requirements?
  • Does the SMS provider’s payment plan suit your budget? Compare costs and be sure to check for hidden fees and charges. Are messages received considered as an additional service?

Choose a partner who offers the features and services you require in order to properly implement your marketing strategy.

Clicksend is proud to be a premium business SMS gateway offering affordable solutions to businesses and other organisations across a wide array of industries. We work in collaboration with you to solve all of your business communication issues. Contact us today to learn more.

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