How to Stay out of the Spam Folder

Your email marketing campaign can be a labour of love if you’re passionate about your business (which you should be!). Your marketing emails take time and effort to create, and…

Nine Digital Marketing Mistakes to Avoid

Digital marketing is an umbrella term that refers to marketing activities that use digital technology; it includes internet marketing, email marketing, SMS marketing, and display advertising. With digital marketing, brands…

Integrated SMS and Email Campaigns for Success

Australia is a global leader in the adoption of smartphone technology and use across all aspects of modern life. Mobile is, as such, transforming how we do business, and thanks…

Why Use SMS Coupons?

The rate of redemption of mobile SMS coupons is increasing at a rapid rate, and this illustrates the fact that mobile coupons are being embraced by consumers and that they…