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FAX. You hear the word and in all likelihood think of big old clunky machines that were common in offices decades ago before we had the luxury of email, SMS, and other digital forms of fast [...]

With so much contemporary focus on digital marketing, it can be easy to overlook direct mail and traditional post as a feasible marketing activity in the modern world. Yet direct mail offers many [...]

Just as with any other marketing medium, there are some very common email marketing mistakes that business owners make and which can be incredibly detrimental to their brand. Here are seven of [...]

Direct mail is considered a more traditional form of marketing and many people suspect as such that it is old fashioned and even passé. This is simply not true! Direct mail marketing has its [...]

SMS marketing isn’t just a great thing for for-profit companies. It can also be incredibly beneficial to sporting clubs, fitness and health clubs, community groups, and other such organisations. [...]

A huge part of successful marketing is building brand awareness in the consumer’s mind. What is brand awareness? It is simply the familiarity with the image and the attributes of a particular [...]

SMS has a 98% open rate and 90% of messages are opened within the first 3 minutes, according to Greg Murphy, Salesforce Mobile Product Manager BUT here’s two other reasons you should have [...]

Being able to reach out to your customers and clients and maintain strong communication is vital for any business. This is where ClickSend excels: in providing communication through the channels [...]

From a business perspective, the use of SMS as a marketing tool offers a simple, cost-effective way to reach a large number of customers in a short time frame. The advantage of SMS is that it is [...]

Using SMS marketing for your business can enhance the experience your customers have with your brand and add value to your business overall. When your customers have a positive brand experience, [...]

A comprehensive digital marketing strategy will incorporate email marketing in the form of an email newsletter. An email newsletter will give you a simple way to keep in touch with your customers [...]

The “back-to-school” season is upon us – in just a few weeks’ time a new school year will commence. This means a lot of back-to-school shopping needs to be done. Back-to-School is second only to [...]

We know that getting your work done requires many different web tools. In fact, the average business uses between 10 and 16 apps. You have your email app, CRM, note-taking tool, cloud storage [...]

If you are creating a marketing strategy for a nightclub or bar, you need to make sure it reflects the target audience (patrons) and the establishment itself – fun, dynamic, and buzzing with [...]

You can now use Bitcoin to recharge your ClickSend account. You can use any of our products once you’ve recharged: Send SMS using Bitcoin payments. Email marketing using Bitcoin payments. [...]

Social media creates a whole new array of possibilities for marketers to interact with consumers on a level that is more personal. With this capacity for real relationship building between [...]

Using SMS to send out appointment reminders can save your business a lot of time and money. Whether you are a medical or dental practice, a beauty or hair salon, a banking institution, a [...]

Last week we touched on how mailing lists work for direct mail and email marketing. Today we address the question of whether or not your mailing list is responsive. Today we primarily focus on [...]

Whether your marketing strategy includes direct mail, email (or even SMS), you will rely on having an effective and responsive mailing list. Your mailing list itself will determine how successful [...]

Email lists can be one of the very best marketing tools. Recipients of your emails have opted in or subscribed by providing their email address, so have already demonstrated an interest in what [...]