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Tips to Avoid Common Email Mistakes

Email is a crucial channel of communication between your business or organisation and your customers. You need to get it right in order to maintain great customer relationships and to…

Tips for Creating a Premium SMS Campaign

Adding text messaging to your business’s marketing strategy is a great idea and with so many consumers now relying heavily on their smartphones, to fail to harness SMS marketing for…

Email Marketing

A Recipe for Marketing Success with Email

So many emails are sent and received every day that it can become overwhelming for recipients. Too many emails flooding one’s inbox simply leads to recipient fatigue and emails, if…

SMS marketing

SMS Marketing: Some Unique Examples

The success or failure of any SMS marketing campaign relies on its ability to capture the attention of the target audience; its innovation and its appeal. As a marketer or…

SMS Campaign failure

How to Avoid SMS Campaign Failure

There are no guarantees in life and this rule applies to everything – including the success of your marketing efforts. There are, however, ways to enhance your likelihood of success…

Top Ways Smartphones Were Used in 2015

Smartphones, in just a few years, have overtaken telecommunications technology, and today almost all of us have a smartphone within reach at all times. It’s now an integral part of…

Email Marketing Tips for Actionable Results

The entire purpose of any marketing activity is to drive a positive response from consumers. You want to capture the attention of your target market (prospect); facilitate the consumer’s decision-making…