Email is a crucial channel of communication between your business or organisation and your customers. You need to get it right in order to maintain great customer relationships and to…
Tips for Creating a Premium SMS Campaign
Adding text messaging to your business’s marketing strategy is a great idea and with so many consumers now relying heavily on their smartphones, to fail to harness SMS marketing for…
A Recipe for Marketing Success with Email
So many emails are sent and received every day that it can become overwhelming for recipients. Too many emails flooding one’s inbox simply leads to recipient fatigue and emails, if…
SMS Marketing: Some Unique Examples
The success or failure of any SMS marketing campaign relies on its ability to capture the attention of the target audience; its innovation and its appeal. As a marketer or…
How to Avoid SMS Campaign Failure
There are no guarantees in life and this rule applies to everything – including the success of your marketing efforts. There are, however, ways to enhance your likelihood of success…
Mobile-Responsive Emails: The Key to Email Marketing Success
As our mobile phones become more intrinsically a part of our everyday lives, the need for mobile optimisation of websites and the like is ever more critical. This extends to…
Top Ways Smartphones Were Used in 2015
Smartphones, in just a few years, have overtaken telecommunications technology, and today almost all of us have a smartphone within reach at all times. It’s now an integral part of…
Email Marketing Tips for Actionable Results
The entire purpose of any marketing activity is to drive a positive response from consumers. You want to capture the attention of your target market (prospect); facilitate the consumer’s decision-making…