With the new year around the corner, use the opportunity to reach out to your customers and thank them for their continued support in what turned out to be a crazy year. Here are a dozen SMS templates we’ve compiled that you can copy for your new year communications.

Phew, what a year 2020 has been. Now more than ever, it’s a great time to send a message to your loyal customers thanking them for their support throughout the year. Or you might want to offer a deal or promotion to encourage more traffic, footfall, or patronage to your business in the low season.

We put together a few SMS templates for you to send your customers this New Years. We hope you find them useful!


SMS Templates for New Year Wishes

Send a message to your customers to wish them well in the new year and to thank them for supporting your business, in one of the most challenging years for many families and businesses.

Template 1

Happy new year (first name)! Thank you for being a loyal customer through 2020 and we look forward to serving you in the new year. [Company].

Template 2

Wishing you and your family peace, happiness and health for the new year. Happy New Year! [Company].

Template 3

From all of us at [Company], it has been a pleasure to serve you this year. Wishing you and yours a very happy new year!

Template 4

[Company]: Wishing you a very happy, healthy new year (first name). Thanks for your business this year. We hope to continue to help you in this new year.

Template 5

If your company has a cheeky/casual brand personality you may be able to get away with this template…

Phew, what a s***show of a year. We’re glad it’s over. Thanks for sticking with us this year! We hope 2021 brings you good health and happiness. [Company].

New Year Marketing SMS Templates

Typically the first two months of the year can be quiet for businesses, but that doesn’t mean you have to be quiet too. Maximise the post-Christmas sale momentum with SMS to boost sales in what is often the least profitable time of year.

Template 6 – Retail (Fashion)

[Company]: New year, new wardrobe! Be first to shop our 2021 collection – first in best dressed (literally!). Show this message in store for 10% off.
Opt out reply stop.

Template 7 – Gyms

[Company]: (First name), is getting fit one of your new year resolutions? Check out our membership options and PT packages to meet your fitness goals. [Link].
Opt out reply stop.

Template 8 – eCommerce

[Company]: Happy new year! Out with the old, in with the new – shop our new 2021 stock and get 20% off. Hurry, stock is limited – order now at [link].
Opt out reply stop.

Template 9 – Restaurants

[Company]: Happy new year! Dine in this month and get a free dessert with every main meal. Simply show this message to your waiter. Book your table at [Link].
Opt out reply stop.

Template 10 – Hotels

Hey (First name). 2020 leave you feeling exhausted? Let someone else do the cleaning – book a staycation at [Company] at the best rates ever. Lock your date in now: [Link].
Opt out reply stop.

Template 11 – Generic

[Company]: thanks for supporting us in 2020 (First name)! We really appreciate your support. That’s why we would love to offer you [discount] off your next purchase. Click to redeem: [Link].
Opt out reply stop.

Template 12 – Generic

[Company]: Hi (First name), thanks for being a loyal customer in what has been a crazy year! Here’s a gift from us: [Link].
Opt-out reply STOP


We hope these templates prove useful for your business communications and marketing this new year. If you are still stuck for SMS ideas, why not reach out to one of our stellar customer support team members? You can start a chat anytime (they’re online 24/7!) simply by clicking the button in the bottom right corner of this screen.