With this Black Friday and Cyber Monday gearing up to be one of the biggest online sales events, we’ve had several customers enquire about what messaging they should use for contacting customers about the upcoming sales.
Check out our list of messages for every touchpoint, ready for you to copy, paste, and tweak in your Black Friday/Cyber Monday communications. Or use them to get ideas and your own creativity flowing. We hope you find them useful!
Note: we’ve added a few tips below on how to use the SMS templates featured on this page, but you can also jump ahead straight to the templates: SHOW ME THE TEMPLATES!
- How to Use Our SMS Templates for Black Friday/Cyber Monday
- Transactional BFCM SMS Templates
- Marketing BFCM SMS Templates
How to Use Our SMS Templates for Black Friday/Cyber Monday
We’ve tried to make this as easy as possible for you to copy and paste templates for your Black Friday and Cyber Monday SMS marketing strategy.
But here are a few best practice tips when using these templates….
Using SMS Placeholders
In the templates below, there are two types of placeholders.
Round Bracket Placeholder, eg. (First Name)
These placeholders should match up to the customer data you uploaded to your contact list. This is so you can personalise your messaging.
There are up to 4 custom fields you can add for any purpose – for example, you might want to include the product bought, invoice number, tracking number, etc. These are denoted as (Cust. 1-4).
When creating your SMS campaign, once you hit ‘Send Now’ and are taken to a confirmation page, you should see live data pull through where these placeholders are in your message. If you still see the placeholder, double-check for typos and that the data does in fact exist.
Square Bracket Placeholder, eg. [Company]
For these placeholders, you will need to change the content to reflect your own business needs. For example, we may include:
- [company]: replace this with your company name
- [discount]: replace this with the discount amount or percentage you are offering
- [end date]: replace this with when the promotion will end
Unlike the round bracket placeholders, these will not pull in data from your contact list.
As always, it’s important to ensure that your customers have opted in to your marketing communications and are able to opt-out (this goes for all marketing SMS and email!).
With SMS communications there are two ways you can allow customers to opt-out.
Opt-Out Reply Stop
- How: at the end of your marketing SMS, add the words Opt-Out Reply Stop.
- Tip: this cannot be used if you are sending from a business name (as this method does not support replies).
- How: when sending your ClickSend SMS Campaign, click the Add Opt Out button and choose Unsubscribe Link.
For transactional messages (ie. messages that are not promotional in nature but are triggered by your customers interactions with your business), you do not need to include an opt out option. This is because these messages are informative in nature.
Transactional Black Friday/Cyber Monday SMS Templates
Ahead of the huge Black Friday/Cyber Monday rush, it’s worthwhile to ensure that your transactional messaging is ready.
Whether your business is online or you have a physical store, when a potential customer drops their email and mobile phone number, it indicates a level of emotional investment in your brand or products. Give them a warm welcome and thank them for joining up.
Online Account Creation
Have your staff encourage customers to join your mail list at the time of purchase, or you can offer in-store discounts for signing up. Once signed up, thank your customer via SMS:
Order Journey for eCommerce Businesses
Note: in this last template, Cust. 1 is the placeholder for your customer’s order number.
Note in these above examples, Cust. 1 will need to be configured as the customer’s tracking ID and Cust. 2 as the estimated delivery date.
Order Update – Arriving Today
If you get an update from your fulfillment companies (for example, if you have your warehouse management system integrated with your logistics provider), it’s great to provide your customers with an update when it’s due to arrive. Not only can customers ensure someone is home to sign for the parcel, but it generates greater excitement.
Black Friday/Cyber Monday Marketing SMS Templates
Once you have all your transactional messaging setup, you can set and forget while concentrating on your BFCM SMS marketing broadcasts. Check out these templates to send prior to-, during, and after the Black Friday and Cyber Monday weekend.
Ahead of Black Friday/Cyber Monday
Build excitement and anticipation by sending SMS before the event, or use SMS to drive people to sign up for sale alerts via SMS.
Note with the above template you will need to have SMS keywords enabled for the word ‘ACCESS’.
Then once your loyal followers have subscribed, respond with a confirmation of their opt-in.
BFCM Promotional SMS Templates – Examples for Different Products and Industries
Send the following text messages whenever your promotions go live – choose your template depending on the nature of your business.
Sale Alert Examples for eCommerce
Retail Stores Sale SMS Templates
And don’t be afraid to cash in on some of the consumer spending on Cyber Monday…
Hair & Beauty Industry
If you run a toy company, there’s oodles of opportunity to encourage your customers to buy their gifts for Christmas early.
Tech and Gadgets
If you’re selling computers, tablets, mobile devices, software, gadgets or accessories, there are a few angles you could choose from this Black Friday – whether it’s preparing for Christmas, or even upgrading to suit new work from home arrangements.
House and Home
There are many opportunities during the holiday season to push home improvements, household products, furniture, and interior design pieces. There are also opportunities created by the pandemic, eg. a sudden run on desks creating a shortage early this year. There was also a bizarre fascination about people’s homes, in particular their bookshelves. Here are some SMS examples for house and home products.
Electrical and Big Ticket
Let’s face it, if you’re in this business, big Black Friday sales are expected. Don’t get left behind, ensure that your brand is front of mind for your customers to maximise sales and minimise the number of sales going to your competitor.
Not only can you cash in on the Black Friday/Cyber Monday madness if you’re in the biz of selling cars, but this is also a great time for automotive repairers to drive sales. With air travel grinding to a halt this year, those who choose to travel in the holidays will be using their vehicle for transport. Thus it’s a great time to check that your customers have what they need to travel safely… and an opportunity for up-selling and cross-selling to your clients.
*Kangaroo-bar, bull bar, nudge bar, cattle pusher, moose bumper… whatever you like to call it ? Just remember to add BARS (or your choice of keyword) as an SMS keyword.
Trades and Services
If you’re in the trades and services industry, you can also get in on the Black Friday action. You may not even need to offer a discount if you can time your communications when potential customers may need your services the most.
For example, for plumbers in the US, the busiest day of the year is Black Friday, from many people incorrectly disposing of food waste at Thanksgiving. Maximise the potential by boosting your company visibility through SMS – in countries that don’t celebrate Thanksgiving, this could be done on Boxing Day or any day following a traditional celebration.
In Australia, New Zealand, and the rest of the Southern Hemisphere, Black Friday is in Spring and often a time when people start thinking about home improvements. If this is your remit, get ahead of your competition with SMS.
Note: with the template above you will need to enable START as an SMS keyword.
You may want to really incentivise returning to the cart with a discount; drive action by ensuring that this extra promotion is time-bound.
Note: given abandoned cart, messages are triggered by a customers’ action (or inaction really), many people assume these are transactional messages. However, given that they are designed to encourage people to convert and are promotional in nature, they do get classed as marketing messages and should include an opt-out.
Follow up/Lead in to Christmas
Use the momentum from Black Friday/Cyber Monday sales to propel yourself into the lead up to Christmas and Boxing Day. Thank your customers who bought an item from you with a text message and invitation to sign up for Christmas sale notifications.
You may also want to get a bit of social momentum by including a mention of your social media accounts…
We hope that you found this list of Black Friday and Cyber Monday templates helpful. If you want more ideas or tips, drop a comment below or chat with a superstar customer support rep through our 24/7 live chat.