Part of success with email marketing is getting it right when it comes to sending your emails. If your email is sent at an inopportune time, your open rates will plummet, and you may even find higher rates of subscribers opting-out of receiving your email offerings. When you schedule your marketing emails for delivery at the perfect time, however, the effectiveness of your email marketing campaign will skyrocket.
So When Should You Send Marketing Emails?
Despite copious numbers of studies into just this, there are no hard and fast rules that apply to every business. To a certain extent, you’ll need to experiment for yourself to gain insight into when your marketing emails are best received and generate you the best results.
You can, however, use precedent and the experiences of others as a starting point.
Market research and studies by numerous service providers, including ClickSend, have demonstrated the following results:
Tuesday and Thursday are the best days to send marketing emails, Thursday generally performing better for open rates and click-through rates.
Weekends (Sundays in particular) are by far the worst times to send marketing emails and this should be avoided by most types of businesses.
Open rates for emails throughout the weekdays were essentially the same.
The optimal time to send marketing emails is between 10 am and 11 am in the time zone of the recipient.
Emails should never be sent during the period from 10 pm to 8 am in the recipient’s time zone.
If emails are sent on a Sunday, however (not recommended for most types of businesses), the highest open rate occurs at 9 pm.
Evidently, most people open their emails in the morning during business hours. You could try ensuring they are delivered by 8 am to ensure they are present when subscribers log on.
Schedule your marketing emails for delivery in the recipients’ time zone based on what you find to be the best time for your open rates. Experiment a little between mid-morning and early evening and see what works best for you.
ClickSend is a premium, Australian-based email marketing gateway and your ideal marketing partner. We have the knowledge, experience, and expertise to make your email marketing campaign stand out for all the right reasons and we offer the tools to help you succeed. Contact us today.