Every restaurant has times when it needs to refresh its marketing campaign to boost business. By changing how you approach marketing and by reviewing your overall strategy, you can reach more potential customers and bring new patrons through your door.
It’s most likely that, unless you are located in a small country town, you have a vast number of competitors in the local food service and restaurant industry. So you need to devise a marketing strategy that reminds and reinforces the value your restaurant provides (with great food, service, offers and promotions) and that is sustained and consistent across multiple channels.
You’re trying to achieve that all important brand salience.
Brand Salience is the degree to which your brand is thought about or noticed when a customer is in a buying situation.
This is a term that big brands and advertising agencies use, but it’s still important to all businesses especially restaurants, where consumers have a lot of choice. You could simply say brand salience for your restaurant is making it memorable to consumers, memorable in a good way!
Now, you’re in full control of making sure customers leave your restaurant with a great memory, but how do you not only get them in your restaurant but make sure that memory never fades and in a way that doesn’t cost the earth? Multi-channel marketing software.
Multi-Channel Marketing Software
Multichannel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows:
Multichannel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximising opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a website, a promotional event, a mobile app, SMS messaging, social media, a product’s package, or word-of-mouth.
Now leveraging all those channels at once can get quite expensive so look at ones that are most cost effective (email and SMS in particular) and then look for software that facilitates multiple channels. The more channels the software can manage the better and it should allow you to schedule in campaigns and trigger automated follow ups and responses upon certain actions.
So here’s an example of how a restaurant could employ a multi-channel marketing strategy using one software platform (yours truely of course) to not only drive customers to the restaurant, but to build a database to further market towards and generate brand salience.
Download a PDF version of infographic here: Restaurant Marketing with Multi-Channel Marketing Software
A successful strategy depends on you getting the components right:
- Who is your target customer? Compose your messages with them in mind
- Offer coupons, deals, and other promotions to entice patrons
- Invite recipients to forward your marketing emails and SMS messages to friends and family – share the love!
- Make your content stand out by branding them appropriately – this includes all logos, taglines, images, and copy. (Branding of text messages will be taken to the next level with RCS – exciting times ahead.)
- Use in-house signage, email, direct mail, social media and your website to promote your restaurant and also your campaigns.
Next up we’ll talk about omni-channel marketing………sayyyy whaaat!?!?!?
ClickSend is here to help with this and all other aspects of your marketing messaging strategy – contact us today to know more about how we can boost your restaurant marketing efforts.