If you are creating a marketing strategy for a nightclub or bar, you need to make sure it reflects the target audience (patrons) and the establishment itself – fun, dynamic, and buzzing with excitement!
Using SMS for nightclub and bar marketing is a no-brainer – it is a fast, non-intrusive way to connect with patrons anytime, anywhere – even when they are already out partying. For example, what could be better than connecting with patrons while they are out for dinner and pondering where they will go next for a drink?
Here are some no-fail ideas for SMS marketing for nightclubs, bars, and pubs…
Use SMS to promote contests either conducted over SMS or in your establishment. People love contests, for example trivia, and you can hook interest with an SMS-only contest and then use SMS to entice patrons to come through your door. Offer door prizes and opportunities for people to show off a little!
Example: To drive custom on slow days push an SMS to your customer database with a simple question, get it right and get 2 for 1 drinks that night – for the whole night!
Location marketing is growing in popularity and effectiveness. Use SMS and leverage real-time information to target people in your local area. If people receive your SMS marketing messages while they are conveniently nearby, they are far more likely to act on them and come to check you out.
Example: Get creative not creepy! So something like, ‘We love our locals so come and visit your local, show this SMS and get a free cocktail of your choice’.
Promote events in your club or bar via SMS. These could include guest DJ’s, performers, open mic nights, comedy nights, trivia nights, or evenings dedicated to specific music genres. You may be offering cocktail specials or even a fancy dress evening. Promote all of these and more with SMS to generate utmost buzz and attract new patrons.
Example: Make the SMS promo an event in itself, say on the hour every hour patrons will get an SMS which could have immediately redeemable drink offers, free tickets to other events or just an update on a comedy night – you won’t know until you check your phone!
Show just how much fun your pub, club, or bar is with photos and videos of people having the time of their lives there! This content can not only be shared via SMS (and MMS) but also via email marketing and social media, as well as your website (and you should have a website!).
Example: Do an MMS campaign with a photo of beautiful, happy people in your establishment saying ‘This could be you on Friday….’ Leverage FOMO!
SMS is the most effective way to reach users, with a 90 percent read rate in minutes.” – James Tolino, The Next Web
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