How SMS Can Be Used for Recruitment
It might seem like an odd concept that SMS can be used for recruitment purposes, but it most certainly has its place. It is a valuable, fast, cost-effective and convenient tool for communicating with job and position applicants. It can dramatically simplify your life as a recruiter.
With most people of working age very familiar and comfortable with text messaging, there is no easier way to communicate directly and instantaneously than by SMS. Additionally, most mobile phone users check their phones many times each day. Unlike cold emails which will as often as not land in the spam folder or be deleted without opening, text messages elicit an open rate of 99%. As a recruiter, you’re almost guaranteed that recipients of your text messages will receive, open, and read them.
SMS for recruitment is also very convenient. Various tools allow SMS to be sent from a desktop, laptop, or tablet (as opposed to only from another phone), and you can even dictate by voice for message composition. What could be easier?
Recruitment SMS Specifics
Messages via SMS from recruiters can be somewhat unexpected by recipients.
Don’t use SMS for first contact between yourself as the recruiter and the candidate. This can be deemed inappropriate and intrusive. Communicate via other channels initially and seek permission to further communicate via text.
Always be professional in tone, concise, and follow rules of business etiquette. Use SMS to confirm interview times, provide directions, etc. Always keep messages highly professional, even though SMS is known to be a more casual communication tool. Never use abbreviations, slang, or emojis in a professional SMS. Always proofread your text messages (and check the recipient is correct) prior to sending them.
Never advise an unsuccessful applicant via SMS – this requires a voice phone call. Also remember that long and verbose messages can be overwhelming and even difficult to read on a small mobile phone screen. Keep to a 140 character limit wherever possible. Longer messages, such as to explain interview expectations or assignments, or to discuss an interview outcome, need to be communicated via email or voice call.
Never spam recipients! Bulk messages are annoying and cold and will only diminish your professional reputation. Personalise each message for its recipient and be very clear about who you are and why you are texting them. Send texts only during business hours and don’t use your personal number to send professional messages.
ClickSend is a global, Australian-based and operated gateway and platform for SMS, email, and direct mail for businesses, non-profits, and other organisations. We offer a comprehensive range of services to suit your needs, including facilitation of time-saving SMS templates and other features for using SMS for recruitment. Contact us today for more information on how we can help you.