Learning about and understanding the opinion of your customers is a very important part of running a successful business. Listening to feedback, both positive and negative, is crucial to then put in place changes to improve your products, customer service, and procedures. It’s also the only way you’ll know if you’re really on the right track when it comes to the relationship you share with consumers.
Consumers are more than happy to let a business know when they are unhappy; getting tangible positive feedback can be a little more challenging. Additionally, if a consumer or customer is simply underwhelmed, they’re not as likely to make contact with you in the form of a complaint; they will just move onto another provider. When this happens, you lose valuable opportunities to address issues and turn your business around.
SMS polls are a great, affordable, and simple way to effectively glean feedback from consumers, and ultimately enhance sales. Through SMS, one can share thoughts, relay feedback, and offer suggestions.
For example, your business may have a new product on offer. By sending out an SMS poll to all existing customers in your database, you can alert your customers to the new product and ask what they think. Perhaps you are tossing up between options – have your existing customers vote via SMS for their preference. Analyse results and go from there.
Alternatively, your business may benefit from polling existing opt-in customers with regards to products, designs, and marketing preferences. Results gained from consumers (who love a chance to give their opinion in a fast and unobtrusive way) can guide the future direction of your business. You get feedback on what you’re doing right, what you’re doing wrong, and what you could be doing better. It also presents an opportunity to get feedback before you launch a product – potentially saving time and money from the outset, and guaranteeing future customer satisfaction.
ClickSend is a professional, expert business SMS gateway based in Australia. We partner with you to enhance your SMS marketing activities, including SMS polls to enhance your sales, as well as offering email and direct mail marketing. Contact us today to explore how we can help you take your marketing efforts to the next level with confidence and results.