Even the most successful SMS marketing campaign can become tired and lacklustre over time. For this reason, it’s recommended that you periodically revamp your approach to your SMS campaign and rejuvenate it for new life.
Here are five simple tips for revamping an SMS marketing campaign:
- Reassess and Re-Identify your Target Audience. Has your target audience changed? Does your current approach still work for them? People and products alter with time, and your target audience demographic may also be a little different than what it was when you launched your initial SMS marketing campaign. Your business can only benefit from a reassessment of who your customers are and what they expect from you.
- Reassess your Content. Does your content first and foremost offer high value to your subscribers? You need to maintain this focus on all content you create, and remember to create platform-specific content. This simply means that the content you create for an SMS marketing campaign will differ from that for direct mail or email marketing efforts. What must remain is clear and cohesive branding across all channels.
- Re-evaluate your Call to Action. Are you achieving high open rates but weak conversions? A strong and clear call to action is crucial in an SMS marketing message. You need to make sure your subscribers can clearly see what you want them to do, and do it quickly and easily. Your call to action must also impart a sense of urgency and that offers are time sensitive – fear of missing out will make consumers take action in a timely manner.
- Consider your Analytics. Data analysis will help you identify strengths and weaknesses within your campaign. These include timing of messages, volume of messages, and message traction with audiences. Monitor your campaign and consider opt-ins, open rates, opt-outs, interactions, conversions, etc to identify what’s working, what’s not, and to thus modify your approach.
- Reward your Subscriber Base. Offering rewards is the biggest thing you can do to keep subscribers happy and involved in your SMS marketing campaign. Frequently send vouchers, discounts, special offers, and even create a VIP program for subscribers to be rewarded for their interaction with your business.
Contact ClickSend today for all your SMS marketing requirements. We are a global digital platform and we work together with you to make your SMS marketing efforts come to life and reap rewards.